Kusters' Trading Co Inc. | home
Mission:
Always striving to improve top-of-mind appreciation, of the company's name and its brands - with customers and consumers - where maximum service and competitiveness are the main goal.
Company Strategy:
To use knowledgeable personnel/management with constant focus
on organizational flexibility, service and competitiveness.
Market Strategy:
To remain competitive with pricing.
To remain service oriented as a value added component.
To continue brand building in a parallel-import oriented market.
To continue consumer-pull promotions.
To continue trying to reach the highest market penetration.
Strengths
Manageable company in size.
Sufficiently flexible/versatile to react to a dynamic market.
Strong (Beer) distribution where other brands can benefit from
maximum market penetration.
Knowledgeable in many product type businesses.
The company has, over the years, build up a loyal client base.
Weakness
Due to the small size market, availability of good sales personnel is scarce.
Opportunities:
Available organizational infrastructure to be used as hub between countries,
where services will be the end product and increase profitability.
Strong brand orientation mentality can lead to solid market share and
ward off parallel.
The existing synergy between products can be used as leverage in achieving more
market share.
Threats:
Parallel imports.
Weak economy and also low buying power.
Increasing of lower class population and decreasing middle class.
No long term economic planning by government.
