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Kusters' Trading Co Inc. | home
Way back in 1952, Kellogg ran a contest to see who would represent their new cereal called "Kellogg's® Sugar Frosted Flakes of CornTM." The contestants were "Katy the Kangaroo," "Elmo the Elephant," "Newt the Gnu" and "Tony the TigerTM." It was a close race with Katy and TonyTM sharing the front of the box at first. Eventually TonyTM was the clear winner and in 1953 became the sole spokes-er-person for the cereal.
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